Share your knowledge
You know a lot about your business and how you run it – this information could help others who are just starting out or need some inspiration. Consider sharing this information by way of articles, tip areas on your website or writing on blogs. Reveal some ‘secrets’ of your business and let people know that you are the one that can help them in their business. Marketing education is a powerful tool for your business.
Always offer outstanding customer service
Good customer service is the number one ‘want’ of customers to your business as well as having their needs met. Your customer service efforts will attract positive word of mouth marketing and your reputation will grow and spread continuously. Create a list of good customer service practices that you can use in your business and use this list to promote yourself based on your efforts in that area.
Fill your website with good content
Without going into the SEO benefits filling your website with useful, relevant content will attract regular visitors to your website and also keep them coming back for more. If you can offer a ‘one stop shop’ in your niche and back it up with good customer service then you will dominate your market in no time. Regularly updating the content will give you the opportunity to continue to learn and become an expert in the eyes of your customers. Commit to add new content at least weekly and let your customers know when this has happened with automatic emails.
Take the previous tip and use the information you have added to your website as information for your blog. Perhaps stagger the information a little behind your website and use this to attract new customers and build your brand. You can find free blogs at Blogger and WordPress.
Invest in the credibility of your business
Think about how you can increase the credibility of your business in your customer’s eyes with accreditation’s, professional qualifications and certificates. Many industries have their own accreditation’s and although these can cost you initially they are an investment in yourself and will be looked upon favourably by your customers and clients. Website authentications also create trust.
Give a guarantee
Offering a guarantee of satisfaction or your money back is a way of letting potential customers know that you are serious about the quality of your business and the products or services you are offering.
Offer money back if they’re not 100% satisfied. Very few people will ‘cash in’ on your guarantee and the customers it will attract will out way any who claim it.
Promote case studies
Write up a few case studies for your business, add clear photos and promote these on your website and through your social media outlets. Just like your testimonials, your case studies demonstrate your expertise in your area and promote your satisfied customers. They show how you work through jobs and solve problems for your customers.
Support a charity
Cause marketing as it is known is when you support a charity through your business giving you a tax benefit and/or marketing benefits. This is a win/win situation and many larger businesses use it successfully. You too can use it successfully and it opens another network to market with. Choose your charity carefully and fully commit to it.
Fill your competitors gap
Take a close look at what your competitors are offering and see if they are ‘missing something’ that you could offer your customers. Promoting this as your point of difference is then the way to cash in on this uniqueness. Talk to your customers and get their opinion on what you could be offering but aren’t. It could be gift wrapping, free delivery, time assurances etc.
Use other businesses lists to benefit yours
Consider using third party e-newsletters to reach a further, targeted audience. If you sold bridal jewellery for instance you could research the most popular bridal websites and then choose the best and most cost efficient e-newsletter in which to advertise. This method guarantees your advertisement reaches a highly qualified list of brides-to-be.