- Add your business to as many directories as you can – use our directory lists to help you as these are the best ones for SEO purposes. Make it something you do for your business every week, eg: add to 5 a week.
- Approach other websites for reciprocal links. Keep these to sites that will benefit yours and write a personal email – you’ll have more success that way.
- Join networks and use their facilities to promote your business further.
- If your business is locality based then use letterbox drops to let customers know about your business.
- Advertise online with businesses that compliment yours – keep an eye on costs here as they can get expensive. Perhaps an advertorial is a better option?
- Business stationery is important – but be creative with your business cards and don’t forget to add your social media addresses to them!
- Look for unusual ways in which people are using products like the ones you sell – search the web and use these to promote yourself.
- Use Google Coupons (Bet you haven’t heard of it!) You can offer discounts online, customers print them out or send them to you for the discount. Go through Google’s Local Business Centre and click on the coupons tab. You’ll need to have an account.
- Think about using Twitter as a customer service desk – answer your customers questions immediately!
- Start a blog and let others write the content for you that is relevant and interesting to your readers. Get a Google Sitemap on your blog, helps with SEO.
- Promote the security of your website and it’s ecommerce.
- Write some interesting information on your website and allow others to reprint it but they must include a link back to your website.
- When you fill an order give the customer something they didn’t expect – surprise them! It could be a free sample or a discount voucher off their next purchase.
- Send your product to a celebrity with a note thanking them for giving you their talent.
- Give your Facebook and Twitter fans exclusive offers every now and then – they’ll soon be waiting for them and telling their friends about your great offers.
- Use Facebook to send fans updates – So how do you send the updates? It’s pretty easy. Just click on the “Edit Page” link on the sidebar. On the left hand side under “Marketing” you will see a link which says “Tell your Fans”. Don’t spam though!
- Submit articles to other newsletters that are in the same field as your business.
- Publish any accomplishments you have on your website – eg; awards, before and after photos etc.
- Can you bundle products and sell them at a discounted price?
- Design a funky sticker that promotes your business logo – add it to each of your orders and enquiries.
- Use SMS messaging to get people to visit your website – don’t spam though!
- Customise your wrapping paper – lovely to receive.
- Get an Iphone app developed for your business and watch the traffic roll in. (Google Iphone app developers)
- Create an ecatalogue and let people download and print it for free – promote the catalogue through your social networks.
- Add a Media Section on your website to promote your promotions!
- A professional portfolio will also generate interest – list and post your previous clients.
- Can you offer a ‘goodie bag’ or ‘gift basket’ of your products or samples?
- Can you put on an Open Day or Sausage Sizzle to promote your shop or premises?
- Customer incentives include free gifts, discount vouchers, movie tickets etc – can you use this in your business? Different to hint 63 as the customers know they get this up front.
- Can you upsell at the checkout point? This is asking if your customers would like this product perhaps at a reduced price that would compliment the product they just purchased.
- Offer a VIP customer program – VIP’s get special offers that regular customers do not.
- Concentrating on the smaller details on your website such as improving the text size, colour, or graphics can make a positive difference.
- Promote a monthly winner on your website – they get their entire purchase for free.
- Keep a record of all your promotional ideas and think about combining ideas to generate new ones.
- Think about charging a membership fee on your website, those who join can always purchase at wholesale prices.
- Challenge your competitors by giving away a product or service that they charge for. Think warranties, servicing or extra products that compliment their purchase.
- Ask visitors to your website to rate their experience from 1 – 5
- Can you sell one of your best products at cost price? You’ll break even with the sale but gain on the backend sales. You can promote that product at cost.
- Can you mentor a new business in your line? Ask them to promote your website on theirs for the privilege.
- Bookmarks make great business cards – be creative.
- Place a page on your website about your business journey – blog about it and get people talking.
- Hold ‘crazy day’ sales once a month. It’s a great way to build a loyal customer base and you can use this as a way to promote your website.
- Think about joining webrings, blog carnivals etc to get your website circulated in your target market.
- Make sure you offer an RSS web feed to your website.
- Advertise in your local newsletters – clubs, schools etc have reasonable pricing and if you sell locally you’ll hit your target market.
- Maybe you can offer ‘deals of the day’ – that way you can send emails to your list everyday! Or perhaps ‘deals of the week’?
- Social bookmarking is becoming a more popular way to cut through the ‘noise’ – try StumbleUpon, Delicio.us and Digg.
- Microsites – develop smaller websites linked to your major site. This draws links from other sources.
- Follow Facebook sites that have a good following in your target market and tag/post about them.
- Develop a ‘Breaking News’ service for your target market – if it’s 20 year old then let them know when groups have announced tours etc. This will keep you in their minds (Branded) Use social media effectively
1. Instill people with good feelings about your biz, the biz relationship and how you can solve a problem for them.
2. When selling, ask a question every minute or so to see if people are listening to your pitch.
3. If there are accreditation schemes or professional bodies for your industry, join them.
4. Get a free listing on Google Maps, A map on page one with local suppliers, you could be there.
5. Complex websites just put people off. Make your website easy to use.
6. Don’t sit back and wait for work to come to you. Make offers to help your clients improve their business.
7. Reply. Reply. Reply. Whenever you get a response (@yourname) make sure that you respond to the reply.
8. Use a business Twitter account (eg: @all_aboutbiz) to create a place for client relationship management.
9. Use Google Analytics to measure the traffic directed from Twitter to your blog or website.
10. Add your Twitter URL, LinkedIn, website and blog accounts to your business cards and email signature.
11. Download an application for your mobile to help you manage your twitter account while you are out and about.
12. If you don’t have a big-business budget, smaller ISPs can offer good value for money. email signature.
13. Laptops consume 90 percent less energy than standard desktop computers. Saves you money!
14. Interact with potential clients and customers for free via online forums and message boards.
15. Offer a sneak preview of new products or services to tweak interest in your business.
16. People like to know they are being thought of. Find contacts on Twitter and Facebook and connect to them and you will stick in their memory for longer.
17. Don’t complain about your competition. Use them as a way to guide your business ahead.
18. Respond to initial enquiries within two hours. That way, customers believe that you want their business!
19. Use your email signature space to promote – an upcoming event, new product launch, campaign, winning an award.
20. Never pretend that you can know everything about everything – but know how to find out.
21. How-to articles are POPULAR! Let readers know what procedure to take to get from point A to point B.
22. Decide what info is most important for your visitors to your home page, and resist the urge to add more information.
23. Run a Twitter contest. Pick a winner but offer everyone else a discount! So everyone gets something out of it!
24. Follow people who follow and RT your content? Build relationships with people who value what you do.
25. People try to copy others when all they have to do is be true to themselves. Develop your own style, unique brand.
26. Customers looking for local businesses don’t use the Yellow Pages anymore-they go online.Try True Local.
27. Do you have a media room or press area with links to past publicity, and an “About Us” section. Do it!
28. Import your e-mail contact list to Twitter and following those contacts who are tweeting. Follow who they follow.
29. Twitter is an easy way to see what your competitors are doing and what they are thinking. Follow your competition
30. A feature is something your product or service has; a benefit is how that feature benefits the customer.
31. Join a LinkedIn Group.Participating in a Group related to your industry is a great way to become known as an expert.
32. Use free classified ad services to promote your product or service.
33. Write down what you and your competitors have in common, come up with one thing you can do differently and do it.
34. Turn your blog into a book. This speaks volumes in credibility and visibility arenas, being a published author!
35. For each of the social media sites you are working with, learn how to use all the features.
36. Give lovely testimonials and link back to your website in them.
37. There are link directories that are target-market specific. Find yours and submit your link to those directories.
38. Find people with blogs with a similar style to yours and help each other. Comment regularly and offer a guest blog.
39. Start a blog post series (which contain at least 3 or more posts) for your target market.
40. Use Facebook Insights – Great for demographics and when to launch a post! It’s free too!
41. Remember to use social media as a real person, not as a ‘company’. People like to talk to people!
42. Has your content been copied? Use this great tool to check – http://www.copyscape.com/
43. Use Facebook and Twitter to promote the key content from your email newsletter.
44. Niche networks are the way of the social media future – you can target immediately!
45. Make sure your emails don’t get flagged as spam-avoid using words such as ‘Free’, ‘Save’, ‘Discount’, etc., in all areas of the email!
46. Research shows that the majority of Internet users respond better to a plain, blue text link in an email opposed to a banner or button.
47. The best days to send a mail-out to your list are Tuesday and Wednesday, this is when people are more receptive to communication.
48. Have a link that you want your readers to see? Put it two or more times in an email so readers have more motivation to visit it.
49. Get your best salesperson taped selling. (mock it) Capture their technique and teach your other staff the skills.
50. LinkedIns average household income per user is $109,000, which is much higher than Twitter, Facebook – is this a market for your biz?