Branding

PR Made Easy

  Public relations are important, it’s why we spend so much time and money contributing to positive PR, and why we cringe at the idea of negative PR. The truth is that a lot of skill and planning goes into a successful public relations campaign, and a big part of this...

Branding

  Step 1) An Introduction to Branding What is your brand? Your brand is more than just your business logo. It’s more than your business name or location. A brand is a combination of your business design and your business messages that you consistently send out....

Your Business Image and Branding

  Your entire advertising, marketing and standard of work will revolve around the image you want to give to your customers. EG: Are you selling key rings to bike riders or key rings to executives? The image must carry through everything you do and portray. It must...

Your USP

  What’s Unique About Your Business? In your business you’re probably offering something the same as many others in your field. How are you currently setting yourself apart? Do you know what your Unique Selling Point  (USP) actually is? Your USP is more than...

Setting up a Media Kit

  Promotion is one of the most important aspects of owning a business and the ‘Your Media Kit’ is a step-by-step guide to setting up an online media kit for your business. An online media kit is an easy way for journalists to find out about your business and decide if...

The basics of branding your biz

  Today’s generation, young or old, are involving themselves in setting up their own business, but I always wonder how those great businessmen and women make their products famous.  How do they make their brand stand out from the others?  How do they satisfy the...

Clear Your Slate

  When we think about simplifying, we usually think about subtraction. Getting rid of excess stuff. Clearing away obligations. Deleting old emails. We simplify by paring away the layers of something until we find the core. Too many books on the shelf? Give them away,...