Mobile marketing has become one of the most effective channels for small business marketing, but it needs to be carried out correctly in order to create good results. Mobile campaigns are used in marketing by several companies but some achieve little or no results because they do not apply the right strategies.
Quite a number of companies that have adopted mobile marketing and applied effective strategies have experienced great success in their business operations. The tips I suggest below for small businesses who are going to use mobile marketing are discussed step by step to help develop your mobile marketing campaign.
1. Analysis of your business and setting mobile marketing campaign goals
The areas of your business that show SMS opportunity should be highlighted during a business analysis. Through the analysis, you will be able to tell what areas in your business can be used effectively with SMS marketing to boost business.You might be able to tell customers that a new product has just arrived, your newsletter will be sent to them tomorrow or you are having a sale for the next three days only!
In the process, determine what you are trying to accomplish through mobile marketing.
Many of the businesses that have used mobile marketing have the following goals in mind.
- Generating leads
- Improving customer loyalty
- Generating traffic to their businesses
- Communicating promotions and offers to their business clients and their target market
- Retaining customers by improving their satisfaction
This step is considered as the core part of mobile marketing as it gives direction of the business undertakings and operations.
2. Developing and structuring a business campaign
This step comes immediately once you have your mobile marketing campaign goals clearly set. With the help of these goals, you will be able to pick the right SMS elements that will match with those set goals. While you are working on this step, make sure that you don’t lose track of the goals that you have set in the step one. Selecting the right SMS platform is essential in this next step to help you generate the required attention from your clients and target market.
Sending alerts, reminders and blast messages to all your clients are some of the ways to develop your campaign through mobile marketing.
3. Implement your campaign correctly to reach your target audience or market
While trying to achieve success in this part of mobile marketing, you need to integrate other channels of marketing so your customers can opt in to your mobile marketing campaign. Marketing materials such as business cards, flyers and website forms therefore work hand in hand with mobile marketing to make your business campaign successful. After development of such tools, you then need to integrate some mobile marketing strategies that will allow your customers to opt-in for them to receive alerts and coupons that you are offering. In order for you to get your audience or target market motivated to opt-in, it is advisable to offer the clients something of value like a free item or discount when using your services. All the clients that opt-in make up your mobile list for sending further offer messages.
4. Measuring the effectiveness of your mobile marketing campaign
To know if your marketing is successful you must measure the effectiveness of your marketing operations to ascertain if the direction you are taking and the results achieved are positive for your business. Mobile marketing is a form of investment and thus you will need to know its returns. While measuring the effectiveness of the campaign, you check the results against your set goals.
The software you are using to carry out the campaign is very relevant here. To measure the effectiveness of the campaign, make sure you check on a number of activities such as;
- Number of opt-ins to your campaign
- The most effective keywords
- The number of clients who received your messages
- The coupon codes that were effective in the campaign
Don’t bombard your target market. This means that you need to time the frequency of sending messages and tell your customers about the same in advance. They will appreciate the communication.
With the help of some basic marketing principles integrated with mobile marketing you should begin to develop a well thought out marketing strategy.