Improving Your Website to Improve Sales Part 2

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The purpose of your website is to sell your products. Therefore all the information you have on the site should factor around your products. If you have information that is not relevant to your products and therefore your customers GET RID OF IT NOW.

Your site is to be totally customer focused.

When someone clicks off your home page and finds themselves with an array of your products you want them to be able to find the specific item they are looking for easily and without fuss.

There are a number of tips to ensure this.

  • Have great quality images of your products – from more than one angle if appropriate
  • Provide a detailed description of the item so the customer gets all the information they need about it
  • Provide further product photos and information via links
  • Don’t crowd the page – give sufficient space between products so they can be viewed clearly
  • Allow images to open in a separate window for more detailed viewing
  • Have clear ‘BUY NOW’ buttons next to each products

Having high-resolution images is the best way to show customers the products but they must also be able to view them quickly on their computer.

Don’t use music, animation or videos on your website as this slows down the download for your customers. Also don’t overload the pages with photos. Keep the number of photos to what can be viewed without scrolling to far down the page. Categorise your products so this happen naturally.

Visitors will only spend a few seconds of their time waiting for a site to load. Keeping it simple and easy to follow with plenty of white space will ensure your site loads quickly.

Consider offering an e-catalogue. This is a quick load page of your products where the customer can view all your products and simply click on the one they are interested in and then they are taken to the products own page, great for regular users of your site. Make your e-catalogue accessible from the home page.

Have you considered stocking products on your site that compliment the main products you sell? This method is quite successful in getting extra small sales that would otherwise have been lost elsewhere. For instance if you sell jewellery then you could offer the cleaner that is best for the jewellery at checkout.

You could also have a ‘help page’ on your website where customers can get more information on how to look after their purchase from you and maybe a discount voucher for orders over $50.00.

Take a look at your website today and look at it through customer’s eyes. Do you find the information you need to make the decision to buy the product? Do you see the product in a clear, detailed photo?

If not it’s time to spend the time improving these aspects and therefore improving your chance of sales!


 

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