75%  Female

59% Aged between 25 – 50

82% From Australia


Monthly Blog Stats

@12000 Page Views

@2800 Unique Visitors

2.53 Pages/Visit

Target Audience

Savvy Australian women between the ages of 25 – 50 years. These women usually have a young family and more than half will be working outside the home, have a mortgage or are saving for a home deposit while renting. The average combined household income ranges between $58 000 – $84 000. They value their money and want to get the best out of it for their familes.