The basics of branding your biz

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Today’s generation, young or old, are involving themselves in setting up their own business, but I always wonder how those great businessmen and women make their products famous.  How do they make their brand stand out from the others?  How do they satisfy the needs of their customers, and most of all how do they maintain their brand?  It struck me that business branding is important.  It’s not enough just to sell your products, you must also find ways to motivate your customers to buy your products and ensure that your brand is different from others, in fact to be unique.

“Brand.”  What does it mean?  How can it affect our business?  Brand is simply how we show the customers that we are unique from others; it portrays the identity of your business. Like a person is known for a particular characteristic, a business is known for its brand.  But why is brand identity so important?  For me, it is very important not only because it distinguishes you from others, but because it also describes you as a person.  Being involved in business means you carry your brand with you like how you carry your name, with pride.  Not only the senior people involved in a company carry the company’s name, but also its employees.  As long as you are a part of a certain company or organization you must do your best to show customers that you are unique from your competitors.  Build strategies in order to encourage customers to be loyal to your products, and mostly take care of your customers, they too are part of the company, without them what would happen to your company?  That is why customer service should be on top of the priorities as well.

A business person  must have a strategy – must set goals, a vision and a mission and then live up to them.  A strategy will help you to succeed. As an employee you must respect not only the persons above you but also bellow you.  Help one another to portray your brand to others with pride.  In order to succeed each must play their part. Unity is very important in a company and without it a company will not succeed, the brand will be destroyed and the customers wouldn’t want to do business.  Patience is important in anything and everything you do and especially if you are partaking in a certain business, we must always remember that.

 


 

 

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