Interesting Statistics

We’ve gathered a selection of interesting business statistics for you to use in your blogs, press releases, newsletters or on your website. Check back regularly as we will be updating this page continuously. These figures are the latest available.

The Australian Bureau of Statistics (ABS) recently launched a new home for small business statistics on their website to assist you with starting or running a small business.

  • There are over 2 million small businesses in Australia
  • 96% of these employ less than 20 people (this includes 1.2 million who do not employ any staff!)
  • 68% are run by males
  • 32% are run by females
  • The majority aged between 30 – 50 years (57%)
  • 50+ (34%)
  • Under 30 (9%)
  • Women own 585K of the 2 million small businesses in Australia
  • 46% of women run their business from home
  • Women setting up home businesses is the fastest growing segment
  • 94% of Australian businesses turn over less than 2 million dollars
  • There are over 780,000 home based businesses in Australia

Online Shopping Statistics

A recent report by the CCI at The Swinburne University of Technology resulted in some interesting statistics on Australian Internet users. The online shopping habits were of the most interest to All About Biz and we discovered that Australians are among the most prolific online shoppers in the world! Over two thirds of Australian online shoppers made a purchase every month. Statistics showed that between the last survey taken in 2007 and the current one in 2009 the number of shoppers who spent more than $500 per month more than doubled to 22.6%.

Other interesting statistics found from this survey included:

  • Over 75% used the Internet to make travel reservations
  • Over 70% used it to pay bills online
  • Over 60% purchased event tickets online
  • 73% of users had researched goods online before purchasing from a local store
  • 41% reported they looked at goods in stores before buying online


Australians lead the world in social media engagement, with the highest global average for monthly use engaging with social media, averaging over seven hours per month.
68% of small businesses will increase their social media marketing efforts in the next year.
99% of online retailers plan to have a Facebook Page by 2011 and 91% plan to have a Twitter page.
58% of users said if they tweet about a bad product or issue, they would like the brand/company to respond to their tweet.

Understanding the demographics of Facebook will help you make the decision if it is worth it for your business. At the moment, Facebook skews towards females.

  • 53% of Facebook users have kids and a majority make over $60k a year salary.
  • Over 6.4 million Australians use Facebook – that’s a huge 38% of the Australian online population
  • 54% of Aussie Facebook users are female and 46% are male
  • 26.27% of them are 25 – 34 years
  • 28% are 18 – 24 years
  • 30% are 35 years and over – this is the fastest growing segment according to Nielsen Online
  • In the world the Australian Facebook population ranks #8
  • Facebook Statistics (Business Fan Page Perspective)
  • 68% of Facebook users are more likely to buy a product recommended by a friend on Facebook
  • 51% of Facebook users are more likely to buy a product from a business they follow on Facebook
  • A Facebook user joins 10 fan pages on average
  • 33% of Facebook users do product research on Facebook
  • 60% of Facebook users are more likely to recommend a brand to their friends
  • 46% of Facebook users say they would talk about or recommend a product on Facebook.
  • Australian Facebook Statistics
    Total Users: 11,515,960 (up 26,000)
  • Penetration of Population: 53.52%
  • Gender Split (M/F): 46%/54%
  • Largest Age Segment: 25-34 (26.27%)
  • Average Time on Site (per visit): 27 minutes 00 seconds
  •  Australian Twitter Statistics

    Total Users: 2,167,849 (same as last month)

    Average Time on Site (per visit): 9 minutes 15 seconds

  • Australian LinkedIn Statistics

    Total Users: 2,700,000 (down 57,000)

    Average Time on Site (per visit):7 minutes 30 seconds

  • Australian Social Media Statistics (Other)
  • Myspace:             300,000
  • Pinterest:             630,000
  • Tumblr:             2,800,000
  • Stumble Upon:             95,000
  • Google+:             100,000
  • Instagram:             1,083,924
    1. Worldwide, there are over 1.19 billion active Facebook users. (Source: Facebook)  This is a 18 percent increase year over year.  What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
    2. 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 (Source:  Facebook)
    3. 728 million people log onto Facebook daily, which represents a 25% increase from 2012 (Source: Facebook as of 9/2013)  The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
    4. There are 874 million mobile active users which is a 45 percent increase from 2012. (Source: Facebook)  There were 507 million daily active users for September 2013.
    5. In Europe, over 223 million people are on Facebook. (Source: Search Engine Journal)  The Takeaway: This isn’t just a U.S. phenomenon – a worldwide market is available via Facebook.
    6. Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer 2012)  What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.
    7. Five new profiles are created every second. (Source: ALLFacebook 2012)  The Implication: Your potential audience on Facebook is growing exponentially.
    8. Facebook users are 53% female and 47% male. (Source: Emarketer)  The Takeaway: Since this isn’t a large statistical difference, you should be able to effectively reach both genders on Facebook.
    9. Highest traffic occurs mid-week between 1 to 3 pm. (Source: blog)  How this can help you: Since you have the potential to reach more consumers and drive higher traffic to your site during peak usage times, consider this statistic in determining when todo more frequent or important status updates, offers and other posts.
    10. On Thursdays and Fridays, engagement is 18% higher. (Source: blog)  The Implication: Again, use this information to determine when to post in order to optimize your social media marketing efforts.
    11. There are 83 million fake profiles. (Source: CNN)  The Takeaway: Nothing is perfect, so always remain thoughtful and strategic in your efforts. Also, fake or not, these are still potential consumers. There are various reasons for fake profiles, including professionals doing testing and research, and people who want to segment their Facebook use more than is possible with one account.
    12. Photo uploads total 300 million per day. (Source: Gizmodo)  The Implication: Again, this is an indication of engaged users; also, it is an indication that there are a lot of photos, as well as other information, competing for users’ attention, so target your efforts strategically.
    13. Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)  What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
    14. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)  The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.
    15. 4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012.  (Source:  Facebook)
    16. 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)  What this means for you: Facebook is important to these users, and potentially, if done correctly, so is the content you post on it.
    17. One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)  How this helps you: This is a huge market on the web; if you use social media marketing efforts on Facebook well, you could have huge returns to show for it.
    18. 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012  The Takeaway: This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is there. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.
    19. 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source:  Facebook)
    20. 7.5 million promoted posts have been made from June 2012 to May 2013. (Source:  Facebook)


  • There are approximately 2.5 million twitter accounts in Australia although only 16% of twitter users are aged under 24 years old
  • Within Australia nearly a quarter of online Australians (23%) read ‘tweets’ in the past year
  • 14 percent ‘followed’ companies or organisations via Twitter (up from 5% in 2008) and 13 percent posted ‘tweets’ (up from 4% in 2008)
  • The majority of accounts are in NSW (over 35%), seconded by Victoria (27%)
  • 56% of Twitter users say they use the microblogging site for business or work related purposes


  • Unique Australian visitors to Pinterest – 160,000 per month
  • Page views – 8.9 million per month
  • Total visits – 970,000 per month
  • Average time on site – 14 minutes 20 seconds
  • Audience – 57% female, 43% male


LinkedIn is the largest networking site for professionals in Australia and New Zealand.

  • Worldwide LinkedIn has over 70 million members in over 200 countries
  • There are 970,000 professionals on LinkedIn as of January 2010
  • Australian LinkedIn growth was in double digits over 2009
  • Australia is one of LinkedIn’s top performing countries, particularly when viewed as a factor of professionals per capita
  • Linkedin has seen one of the fastest growth trends amongst social media sites in Australia, with unique audience numbers increasing by 99 percent from July 2009 to May 2010