Your online media kit is the most valuable marketing tool on your web site. Over time the kit evolves into a full media centre and can be updated easily.
The Media kit works like this:
When you write a press release you link your media kit to the bottom of the page with the contact details. Journalists can then access more information about you and your business if they are interested. This increases your chances of being noticed in the press. You need to make this as easy and information rich as possible for them.
Everything must be easily accessable and just a click away for them to access. The facts, your bio, pictures, images and interview questions should all be included.
An online media kit should contain the following key elements in text form:
- Business information (Mission statement etc, use your business plan to help here)
- Fact sheets
- Contact information for all relevant people in your business
- News releases (most recent first)
- Previous media coverage
- Interview questions and answers (These are FAQ that journalists might ask about your business)
Other things to consider including:
- Links to major media articles.
- Pictures relevant to your business eg: logo, key people, products
- Links to other reviews
- Lists of prior interviews
- Powerpoint Presentations
- Streaming video and Multimedia files
Putting it together:
Create a letterhead template. This template will be used as the foundation that all the information will be displayed on. The letterhead should be created in high-resolution (300 dpi) and it should also represent your business brand and image in a professional manner.
Format your information in a thorough, concise style that is visually appealing. Check spelling and grammar.
Include links to your website and the emal addresses of the people needed to contact.
Transfer this material onto your letterhead template. This menas simply copying and pasting the information from the file onto the letterhead template.
Save and create locked and editable versions of all material. Distribute only the “locked” version to avoid any altering of your material.
Compress all press kit documents by “zipping” them into a single folder titled “Media Kit.” This will make uploading, downloading and transmitting the information quicker and easier.
Make the Media Kit available in pdf. and word format.