Each page on your website should have different keywords in the Title and the Description Meta Tag. Limit the amount of times you use the same keywords in the Keyword Meta Tags. Place your keywords at the top of the page in headers if possible.
Typically you should position the most important information and elements on the upper left side of the web page. The further right and down you go, the less emphasis is placed on the information. This is fine for graphics but not so good for links and important text.
Content that is old or outdated is boring and unattractive for both the users of your website and the search engines. Your site will be ranked higher if you constantly update or add to your information. Having a blog on your website ensures your website is active regularly. Having enough content on the page that can ensure a good keyword density is vital, try to use your main keyword phrase about 5 times per page. Including the phrase in your URL and meta data is a good way to strengthen your pages relevancy for search engines.
Branding your website is very important, make sure each page shows your logo and has a consistent feel through it. Carry these familiar design elements through to your newsletters and emails. Your customers must know when they see your correspondence that it is from your business.
Don’t neglect a good ‘Thank You’ page. Your service should continue right up until your customers get the service or product they have paid for. The ‘Thank You’ page can extend your branding and is a way to connect on a personal level with your customers.
Is Your Website Working? How well is your website doing? Is it getting traffic? Does it have SEO problems? How popular is it in social media? Find out the answers for free. Just enter your website URL and click Generate Report. They’ll do the rest.
Content Analysis Tool
HubSpot’s Marketing Grader evaluates your written content (press release, brochure copy, etc.) and checks for use of gobbledygook, jargon, cliches and over-used, hype-filled words. You’ll receive a full report on how you’re doing with your marketing.
Small and home based businesses should have privacy policies in place concerning the collection, storage and use of data they collect through their business dealings. You can find more information on the government website Stay Smart Online
The Australian Privacy Commissioner is the national privacy regulator.
The Commissioner performs key functions under the Privacy Act 1988, such as providing information and advice about privacy and the law, handling complaints, conducting audits, and undertaking promotional and educational activities.
The Office of the Privacy Commissioner is a statutory authority that sits in the portfolio of the Department of Prime Minister and Cabinet. Although the Office is a government agency, it is independent in the exercise of its regulatory and policy advising functions.
Website Design Checklist
Here we have compiled a checklist to consider when designing your website.
- Register as many domain versions as you can to protect your business. eg: .com.au .com .net
- Your domain name should be short and easy to remember.
- Use your keywords in your domain name. Create and use a favicon to distinguish your business.
- Register for 5 or more years at a time.
- Use your domain name for business emails
- Ensure your site appears consistent in multiple browsers.
- Always keep your browser’s address bar visible so visitors know where they are.
- Make sure your logo is clear and states who you are clearly.
- Always have your logo linked to the home page. People are familiar with this system.
- People are used to navigation they can access from the top of the page or from the left hand side of the page.
- Keep links to your home, contact us and about us page in a consistent location throughout your site.
- Let people know what page they are always on by having the page title obvious.
- Categorise your website if you have a lot of pages – make sure the categories are easily understood.
- Make sure you have an up to date RSS feed.
- Forget pop up windows. They are annoying, outdated and amateur.
- Any login areas should be easily accessible by your members.
- Open all external links in a new tab or window. Do not do this for internal links.
- All links should appear underlined – this is what people are used to – blue is the preferred colour.
- All the navigation on your website should be easy for people who have never visited your site before.
- Give your viewers what they came to see. Tell them why they need your products or service straight up!
- Headlines that sell or attract the reader are important on your homepage.
- Explain how you can help them and tell them how to buy from you. The benefits and features.
- Keep your content easy to understand. Don’t use jargon.
- Always write ‘you’ and not ‘I’ or ‘us’. Keep the content customer focused.
- Write short and sharply. Read through your content and remove words that don’t need to be there. Keep the sentences short and the paragraphs short. Spellcheck!
- Research your keywords and use them throughout your content.
- Always back up any statements you have made with data or references.
- Keep your link text the same size as your normal content text.
- Underline all text links.
- Don’t use pictures or images as links alone – always have the text link with them.
- Links must tell the reader what they will get when they click the link.
- Don’t overcrowd your page with too many links. Leave decent gaps between links.
Your About Us Page
- This page shows people who you are and what you do. Explaining what the business does here is appropriate but you should also place some personal biographies here about you or your employees.
- Tell the reader what they need to know about you and your business to feel comfortable buying your products or services.
- You can post any job opportunities or business news on the about us page too.
Your Contact Us Page
- All the required contact information should be readily available here. Phone, mobile, fax, website address, social media addresses and links, email addresses and any forms you wish people to contact you through.
- Some inquiries are asked over and over so think about setting up a Frequently Asked Questions page where readers can see if the question they need answered is there.
- A location map and directions can be shown here to help people find your premises.
- Your hours of operation.
Your Privacy and Security Pages
- Provide easy access to these pages. Write the information clearly and succinctly.
- Make the information easy to read and understand.
- Explain clearly your privacy policies and how the information you collect is used and stored.
- Explain how this information is protected.